Selling guide
How to sell coaching sessions and events through Instagram DMs
Turn Instagram DMs into paid coaching sessions and event bookings: qualify leads, show availability, take payment upfront and manage waitlists.
By the FandomFlow team · Updated · 6 min read
The back-and-forth problem
“Are you free Tuesday?” “How much is it?” “Can I pay later?” Booking by DM eats hours and loses people along the way. A booking page with payment upfront removes all of it.
Set up paid sessions
- 1
Create an appointment product with a duration and price.
- 2
Set your availability rules, plus exceptions for holidays.
- 3
Publish it on your store — customers pick an open slot and pay by UPI.
- 4
Bookings appear in your booking calendar.
Sell events with waitlists
Workshops and cohorts work as event products with a capacity. When seats run out, new buyers join an automatic waitlist.
The DM flow that books calls
- 1
“Comment CALL” on a reel about the problem you solve.
- 2
The DM asks one qualifying question with quick replies.
- 3
Good fits get a link to book a paid session; others get a free resource.
- 4
A lead form captures details for your CRM.
More ideas on the coaches page.