Growth guide
How to schedule Instagram posts, carousels, reels and stories
Plan and auto-publish Instagram posts, carousels, reels and stories from a content calendar — formats, limits, and how to pair posts with automations.
By the FandomFlow team · Updated · 6 min read
Why schedule
Posting consistently matters more than posting at the perfect minute. Scheduling lets you batch a week’s content in one sitting and keep showing up while you work on everything else.
Formats you can schedule
- Single images — PNG, WebP and HEIC are converted to Instagram-ready JPEG.
- Carousels of up to 20 items.
- Reels up to 15 minutes.
- Stories — image or video.
Schedule in FandomFlow
- 1
Open the content calendar and create a post.
- 2
Upload media. Images are resized, and can be padded to an allowed aspect ratio.
- 3
Write the caption — length, hashtag and mention limits are checked as you type.
- 4
Choose one or more Instagram accounts and a date and time in your time zone.
- 5
Schedule. FandomFlow publishes it and retries temporary errors automatically.
Limits to know
Instagram limits how many posts an account can publish through the API in 24 hours, and your FandomFlow plan includes a monthly number of scheduled posts. See pricing and the scheduling feature.